在簡報中,「簡潔」、「明確」是報告的首要條件,我們發現學生常容易為了要確保聽者明白自己的意思,就在同一個概念上不斷重述,這是因為字沒有選對;此外,有些人因為想要展現專業,會刻意去選一些「難以駕馭」的字,這些字有時不太實際,老外也不常用,說了反而會增加誤會。這篇文章從提案步驟到選字細節(word choice),一步步強化你在台上的表達力。
Step 1. Begin with a Question 提問開頭,快速抓住眼球
人在思考時,注意力最集中。試著用簡潔的問題作為開場,問題不用複雜,只要切合大眾的日常經驗、打中痛點,就能引起注意。參考下面的例子:
(1) “Do you want to spend the rest of your life selling sugared water, or do you want to come with me and change the world?
-Steve Jobs用這個提問成功挖腳百事可樂的總裁John Sculley
(2) “Ask yourself are you better off now than you were four years ago?”
- Ronald Reagan
(3) “Rather than wanting to be an entrepreneur or making money–what are some useful things that you do that you wish existed in the world?”
- Elon Musk
你可以試著這樣開場......
Have you ever noticed/thought...?
You know how...?
Rather than...would you rather...?
Would you want to...or would you rather...?
用簡潔的開頭介紹自己和公司。在簡報封面中安插一句具有特色的個人化標語(tagline)能替開場加分,標語要讓人一目瞭然,最好能貫徹理念。以下是三個典型的例子:
(1) “Broadcast Yourself.”-Youtube
(2) “Book rooms with locals rather than hotels.”-Airbnb
(3) “Eat fresh.”-Subway
報告時,你可以試著這樣說......
First, let me introduce myself. I am (name) from (company).
Let me start by giving you some background information.
告訴聽眾,你目前在市場上所觀察到的問題,以及你打算如何解決。參考下面Airbnb的例子,他們利用問題與解方,清楚地說明報告的方向:
(1) Problem
Price is an important concern for customer booking travel online.
對線上訂房的顧客來說,「價格」是最重要的考量。
Hotels leave you disconnected from the city and its culture.
「飯店」讓你與城市和在地文化的距離更遙遠。
No easy way exists to book a room with a local or become a host.
「目前沒有輕鬆的方式」可以訂房或出租。
(2) Solution
A web platform where users can rent out their space to host travelers to:
一個可以讓使用者把房間出租給遊客的網路平台:
Save money: when traveling 省旅費
Make money: when hosting 賺外快
Share culture: local connection to the city 分享文化
報告時,可以試著這樣說......
We have found a way to solve... (Problems)
We are going to deal with these problem by... (Solution)
世界公民文化中心是一所兩年制英語學院。
以「英語島學程」獨有的一對一教學和國際商業趨勢同步的團體討論課程,幫助企業人士善用英語整合能力,達成個人和企業國際化的目標,為高科技與國際跨國公司仰賴的商務英語學習機構。